About Nathan

The trades
are my life.

I didn't come into this industry from an agency or a marketing course. I came up through it, one seat at a time, and I've loved every bit of it. Fifteen years later I still get a kick out of watching a trade business grow.

See my proven experience on LinkedIn

Nathan Short, founder of Tradie Scale Co, in a Tradie Scale Co shirt — **Nathan Short**Founder, Tradie Scale Co

My story

I've answered the phones. I've run the dispatch room. I've hired the team and I've had to let people go. I've built and run the marketing teams. And I've run the lot.

Every one of those seats taught me something you can't learn from the outside. On the phones you learn that a missed call is a lost job. In dispatch you learn that the wrong tech at the wrong house costs more than the job is worth. Hiring and firing teaches you that the business is only ever as good as the people in it. Marketing teaches you that a lead means nothing until someone answers it, books it, sells it and gets paid for it.

Running the whole business is where it all comes together. Every link has to hold, every week, while the phone keeps ringing.

Every seat

I've sat
where you sit.

When I help your business, I'm not guessing what your office manager, dispatcher or techs are dealing with. I've done their job.

The phones

Answering, booking and turning a caller into a job on the board. The first link in the chain and the easiest one to lose money on.

The dispatch room

Right tech, right job, right time. Keeping the board full and the vans moving without burning out the crew.

Hiring and firing

Finding good people, onboarding them properly, and making the hard calls when someone isn't the right fit.

Marketing teams

Building and running the teams that make the phone ring, and holding every dollar of spend to the jobs it brings in.

Sales and accounts

Quoting at the price the business needs, following up, and making sure the invoice gets paid.

Running the lot

General manager. Every department, every number, every Friday payroll. Responsible for all of it.

The value I bring

One van and a man
to hundreds.

I've done it at every size. Whatever stage you're at, I've been there, and I know what breaks next.

One van

You're on the tools, on the phone and doing the books at night. We get the right jobs coming in and win back your evenings.

First crew

You're hiring. We set up the phones, booking and dispatch so jobs don't slip through while you're out on site.

Office and team

Now you've got staff to manage. We build the systems, scripts and dashboards that keep everyone on the same page.

Hundreds

Multiple teams, divisions or regions. Marketing, call centre, dispatch and accounts all running to the numbers.

Selected businesses only

I only work with
a few businesses at a time.

I'm hands on, so I keep my client list small on purpose. That way every business I work with gets my time, not a junior account manager. I'm looking for owners who:

Want to grow, and are ready to do the work
Care about their customers and their crew
Want to know where every marketing dollar goes
Are open to changing how things get done

If that sounds like you, book a call. If I don't think I can make you money, I'll tell you on the call.

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The tradesare my life.

I've satwhere you sit.