We TurnClicksInto Jobs.

Google Ads and growth systems for Australian trade businesses.

Run by a tradie who has done it, not an agency that has read about it. We get the phone ringing, then fix everything between the call and the paid invoice.

See my proven experience on LinkedIn
Nathan Short, founder of Tradie Scale Co
Nathan ShortFounder, Tradie Scale Co
$70M+Annual revenue scaled
15+Years in the trade industry
$8MNew division, first 12 months
What we do

Four things.
Done properly.

Most agencies sell you clicks and walk away. A click is worth nothing until the phone's answered, the right tech turns up, the job is sold and the invoice gets paid. We work on the whole chain.

  1. 01

    Google Ads that bring booked jobs

    Campaigns built suburb by suburb around where you actually send crews, with call tracking so you know which jobs came from which dollar. No vanity reports.

  2. 02

    One-on-one coaching

    Fortnightly calls with Nathan on whatever's in the way this fortnight: pricing, quoting, hiring, the call centre, cash. Straight answers from someone who has run it.

  3. 03

    Sales systems that protect margin

    Quoting scripts, follow-up sequences and a close process your techs will actually use. More jobs sold at the price you need, not the price the customer pushes you to.

  4. 04

    Dashboards and tools

    Cash collected, cash owing, sales by crew, timesheets and dispatch pulled from ServiceTitan, ServiceM8 and Xero into one screen. Built around how your business runs, not a template. See the dashboards

About

I've worked every seat in a trade business.

Call centre, dispatch, the field, sales, accounts, then general manager. Fifteen years of it.

I've scaled trade businesses from startup to over $70 million a year and launched a new division that did $8 million in its first twelve months. The lessons came from payroll Fridays and missed callbacks, not a marketing course.

That's why Tradie Scale Co doesn't stop at the ad. A lead only turns into money when every link in this chain holds:

  1. Marketing
  2. Call centre
  3. Dispatch
  4. Tech
  5. Sale
  6. Accounts

Read my story

See my proven experience on LinkedIn
How it works

Our process.
Your growth.

No lock-in contracts and no fluff. It starts with a conversation, and if we don't think we can make you money we'll say so on that call.

1

Free strategy call

Thirty minutes on the phone. Where the business is at, where the leads come from now, and where the money's leaking.

2

Growth plan

A plan that fits your goals and budget. Ads, systems, coaching, or all three. You see it before you pay for anything.

3

Build and run

We build the campaigns, pages and systems and run them week to week. You get numbers you can act on, not a PDF.

4

Scale

More booked jobs, a crew that can handle them, and a business you can step back from without it falling over.

Trades we work with PlumbingElectricalAir conditioningRoofingBuildingMaintenanceAnd more, Australia wide
Packages

Pick where
you're at.

Every package is scoped on the free strategy call, so you only pay for what will actually move the needle in your market.

Google Ads Management

For businesses that want the phone ringing with the right jobs.

  • Campaign build and landing page
  • Call tracking and booked-job reporting
  • Weekly optimisation
  • Monthly review call
Start With Ads

Scale Partner

For established businesses ready to add a division, a depot or a second crew.

  • Everything in Ads + Coaching
  • Sales, dispatch and reporting systems built and documented
  • Hiring and onboarding support
  • Weekly working session with Nathan
  • Free access to all custom dashboards and tools
  • Custom landing pages included while we run your ads
  • Google Business Profile optimisation to win more calls from Google Maps
Apply for a Spot

Ads + Landing Pages

For tradies who want every click landing on a page built to convert, not a generic homepage.

  • Everything in Google Ads Management
  • Dedicated landing page per service and suburb
  • Call tracking numbers on every page
  • Ongoing split-testing of headlines and offers
Get Converting Pages

Website + Landing Page Design

For businesses whose website is costing them jobs. Built to load fast and make the phone ring.

  • Full website design and build
  • Landing pages for every service you want to grow
  • Mobile-first, fast, and Google-ready
  • Lead forms and call tracking wired in
Rebuild My Site

Custom Dashboards + Tools

For owners who want to see cash, jobs and crews in one place without chasing spreadsheets.

  • Live dashboard pulling from ServiceTitan, ServiceM8, Xero and your ads
  • Cash collected, cash owing and sales by crew
  • Timesheets, clock-on and job tracking tools
  • Built around how your business actually runs
Build My Dashboard

Every package starts with the free strategy call. If we don't think it'll pay for itself in your market, we'll tell you on that call and point you somewhere better.

Ready to scale?

One call. No obligation. If there's money on the table in your business, you'll know where by the end of it.

Book Your Free Strategy Call
Contact

Book your free
strategy call.

Tell us a bit about the business and Nathan will call you within one business day to lock in a time. Or skip the form and call now.

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Choose your trade.

No spam, no newsletter. One call back from Nathan, then it's up to you.

You're in, mate.

Your details just landed on Nathan's phone. He'll call you within 24 hours to lock in your free strategy call.

No pitch, no fluff. Just a straight conversation about where the money's leaking in your business and how we plug it.

Your journey to more jobs and more profit starts now.

Can't wait? Call 0432 417 562 and we'll talk today.